Our owner and pioneer, Mr Gitesh Parekh can aptly be described as a futuristic visionary in the pure cotton sarees and suits industry. His passion is the main ingredient for the company's large scale growth and success. With sharp business acumen, he possesses the ability to convert any obstacle into an opportunity, beneficial to the firm and its customers. Introducing designer cotton sarees with matching blouse pieces, the successful cotton sarees hanger fold idea and the man behind the revolutionary poster matching concept across varieties of our cotton sarees and suits - he gauges cotton strength by its thread count, loves playing with fabric innovations and enjoys the challenges of constant creative development at affordable price points. Today he is ably assisted by his powerhouse daughters, Karishma Parekh and Pooja Parekh.

Karishma entered the business in 2010. Using her knowledge and education in direct and relationship marketing, Karishma joined the business with a goal to establish and manage the marketing department, to maximize all- India channel relationships, to build domestic markets and to introduce professional management practices in accounting, IT, operations and human resources. Under her leadership, the semi wholesale business has grown multifold and a culture change has boosted employee morale and productivity. Her goal is to continue building a customer oriented organization and grow the brand with an omni channel presence. Karishma attained her Master’s degree in marketing at New York University and topped it with an Executive Family Business Management Program from Indian Institute of Management, Bangalore. She obtained her undergraduate degree in advertising from the University of Mumbai. She is an active Rotarian and a member at ASCENT Foundation.

Pooja entered the business in 2017. Having a creative mindset, Pooja gained knowledge about the product, its printing processes and soon started leading the creative design and product innovation department for our pure cotton sarees and unstitched dress materials. She continuously researches design trends and fashion across different regions of the country and accordingly curates all our designer sarees and beautiful dresses for women. She helps the team roll out several new catalogs every month in different designs and unique colors. With her sharp interest and experience in the advertising industry, she works passionately on all the creative communication. She also helps in designing and developing all the marketing collaterals and the extensive catalogue range we have today. Prior to this, Pooja completed her MBA (Marketing) at Welingkar Institute of Management Studies, Mumbai followed by working with Lowe Lintas, an advertising agency.

"Coming together is a beginning, keeping together is progress and working together is success". Our dedicated specialists in Purchase & Production, Sales & Marketing, Administration and Finance form the core strength with which the company is able to move forward and keep pace with the fast changing times. We optimize the forward integration approach while manufacturing our cotton sarees and suits: our superior grey/processing facilities, efficient printing processes and timely store supply to our customers is possible only due to our collective teamwork. Our team is truly our most important asset.